We've been on quite a journey together since June 2024 (feels like yesterday).
When we took on Warmachine, we inherited a complicated manufacturing setup that didn't have established cost-of-goods (COGS) data. In layman's terms, that means there wasn't a clear picture of the direct costs involved in making Warmachine (materials, labour, and overhead).
Our production team has therefore been on their own epic journey to figure out COGS, as well as scaling up manufacturing by bringing on new facilities so we can meet demand. Basically, we've been learning the true costs of running and growing the line. Luckily, our Operations Director, Judy, is fantastic at her job (and also scares us a bit).
Without straying too far into the realms of spiel, that means:
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Building a network of manufacturers around the world, so the US facility isn't having to support global supply
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Introducing international production while balancing changing tariffs and logistical costs
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Transitioning some sets into HIPS plastic
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Analysing the true costs involved in producing, warehousing, and distributing Warmachine globally
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Making efficiency improvements across the board
With the current (and planned) improvements and a better understanding of the figures in hand, the next step was for commercial and production to put their heads together and determine how to make sure Warmachine keeps growing sustainably. In some cases, that meant rebalancing prices.
It's worth noting this is the first price rebalance since Mark IV launched, which means prices have been held at 2021/22 levels ever since.
Some would have implemented a blanket percentage increase across the board and called it a day, but we didn't want to do that. Instead, we went through the entire Warmachine range line by line, looking at the contents and true cost of production for each set.
Our goal is simple: to set prices that account for the realities of production costs, reflect the value of the sets, support our retail partners to make sure stocking Warmachine stays viable, and are still fair for our community.
Every updated price has been calculated against the individual value of the models inside, so even after the rebalance, you'll still be getting more than you're paying for. Core Expansions are a good example: the price adjustment is small, but the added value inside each Core Expansion is still significant. On average, you're still getting around $48 worth of additional models.
P3 Paints are also part of the rebalance, with adjustments of between 3% and 5.5% depending on territory, which reflect the differing costs of getting the paints from the UK factory to each region.
With the rebalancing, we’re supporting:
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Stable, repeatable production (no short-term fixes)
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Better quality, more consistency
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A range that's worth stocking for retailers
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New releases, organised play, and community growth
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A game that's still going strong in ten years
Ultimately, this is about making sure Warmachine is still here, and growing, for years to come.
The rebalancing will come into effect from April 2, so we’re letting you know now to make sure you’ve got time to plan any buys before it kicks in.
As always, thank you from all of us for being part of Warmachine.
